Our creativity was greatly empowered by the Limerick Market Quarter campaign, which aimed to promote the Purple Flag incentive. This initiative gave us the liberty to explore novel ideas and concepts that would represent Limerick's nightlife scene through artwork and identity. It was essential for us to have the trust of the campaign organizers in our abilities to complete the project. We received constructive feedback and engaged in collaborative discussions with the team at Mother Mac's, in particular, which helped us enhance our ideas and achieve superior results. Their support and encouragement have been invaluable in motivating us to produce our best work.